A burgeoning digital and creative economy in African markets is rapidly expanding, with the continent’s digital economy projected to grow six times over by 2050 to $712 billion. According to UNESCO, the creative sector could create 20 million jobs and generate $20 billion in revenue per year on the African continent. From the Grammy-winning musicians to top-selling portrait painters, African creatives are shaping global culture. Global entertainment companies are taking notice, and investors are backing the next generation of African artists.