Inside the New Sports Economy: Innovation, Partnerships, and Global Expansion

This conversation will explore how leading sports organizations and brands are reshaping business models through innovation, media, and global expansion. Industry leaders will discuss how sports franchises are extending their reach through new formats, non-traditional venues, and digital ecosystems that are redefining engagement, talent pathways, and audience growth. The discussion will also examine the shift toward more integrated, experience-led partnerships, with brands embedded across teams, content, and fan touchpoints within a multi-platform media environment. Broader themes include the globalization of sports and consumer demand, the growing influence of athletes and ambassadors on brand affinity, and the continued evolution of sports and performance categories amid shifting market conditions.