Culture Is Capital: Investing in Africa's Booming Creative Economy (Invite only)

Africa’s creative economy, spanning sports, music, film, and literature, is rapidly emerging as a major driver of global growth, tourism, and investment. From world-class sporting events and entertainment destinations to globally streamed films, chart-topping music, and internationally acclaimed authors, African creativity and storytelling is shaping demand, influencing global culture, and generating scalable commercial opportunities. This session brings together leaders from sports, entertainment, publishing, investment, and tourism to explore how Africa’s creative economy is moving from cultural influence to economic scale. Panelists will examine the growth in African creative exports, where capital is flowing, and how investment in Africa’s creative economy is elevating African talent, creating jobs and economic opportunity, and delivering compelling financial returns for investors.