This private session will explore the growing opportunities for European and UK private sector players to strengthen business ties with the Middle East and Africa, focusing on trade, investment, and market entry strategies. The discussion will bring together leading investors, business leaders, and government stakeholders to identify emerging trends in sectors such as technology, energy, infrastructure, and financial services. Participants will gain insights into best practices for navigating regulatory landscapes, building resilient supply chains, and fostering innovation through public-private partnerships. The session will also highlight success stories and lessons learned from ongoing collaborations, offering actionable ideas for scaling operations in these high-growth regions.