An abstract graphic of rounded lines forming a circle on a dark blue background. The lines are pink and blend into purple in an ombre circle, with just a portion of the circle showing on the screen. The graphic signifies the design of The Milken Institute's Global Conference 2025, an annual forum that brings together leaders from business, finance, and other fields to discuss economic and social issues.
Global Conference 2025

Brand Strategy and Evolution: Navigating Innovation and Transformation

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In today’s fast-paced business landscape, the evolution of a brand is rarely linear. From strategic partnerships and innovative tech integrations to mergers and acquisitions and purpose-driven initiatives, companies are finding new ways to stay ahead while remaining true to their core identity. As consumer expectations and brand loyalty continue to evolve, CEOs from leading companies will explore how they’re navigating transformation, maintaining relevance, and fueling growth. Join us for a dynamic conversation where industry leaders share real-world strategies, pivotal lessons, and forward-looking insights on how to innovate while preserving brand legacy.

    Moderator

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    Brian Sullivan

    Anchor and Senior National Correspondent, CNBC

    Speakers

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    Adam Greenblatt

    CEO, BetMGM
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    Marc Lore

    Founder and CEO, Wonder Group
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    Brieane Olson

    CEO, PacSun
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    David Zaslav

    President and CEO, Warner Bros. Discovery