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What do Afghanistan, rock and roll, and a multibillion-dollar media empire have in common? Tom Freston. A co-founder of MTV, former CEO of Viacom, and author of Unplugged: Adventures from MTV to Timbuktu, Freston takes us through his non-traditional path from wandering the Sahara and launching a clothing company in Afghanistan to bringing MTV to screens in over 150 countries and shaping the modern media landscape. His is a story not of a straight line to the top, but of curiosity, reinvention, and an abiding belief that the unconventional path is often the most rewarding one. In conversation with CNBC’s Julia Boorstin, Tom Freston reflects on building one of the most iconic brands in television history, championing causes beyond the boardroom, and what it really takes to embrace risk, adapt, and keep moving forward.
As with all Global Conference public sessions, registration is not required to attend an Author Talk, but seating is limited. Seats will be open to the first 100 attendees. We recommend Conference attendees add any Author Talks of interest to your agenda. If you cannot attend the Author Talk or are solely interested in the book signing portion, we encourage you to come to the Global Conference on-site bookstore managed by Barnes & Noble at the end of the scheduled hour for a 30-minute signing.
Books featured in the Author Talks and Book Signings are available for purchase at the on-site bookstore.
