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Middle East and Africa Summit 2025

Vision, Velocity, Victory: The Sports Investment Playbook

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Around the world, sports investment is accelerating at an unprecedented pace. From acquiring iconic clubs and expanding women’s leagues to building world-class infrastructure and unlocking new fan markets, investors and governments alike are turning to sports as a platform for economic diversification, innovation, and global influence. This session brings together leading voices shaping the future of global sports investment to explore how strategic ownership models, cross-border partnerships, and technology are redefining what it means to invest in sport today. From club ownership to community building, and from data-driven decision-making to global fan engagement, this conversation unpacks the strategies—and the purpose—behind the next generation of sports investment.

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    Moderator

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    Dhani Jones

    Chairman, QEY Capital; Former NFL Athlete

    Speakers

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    Ben Harburg

    Managing Partner, Novo Capital
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    Jamie Salter

    Founder, Chairman, and CEO, Authentic Brands Group
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    Danny Townsend

    CEO, SURJ Sports Investments
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    Susie Wolff

    Entrepreneur; Managing Director, F1 Academy