Yoni Assia co-founded eToro to make trading and investing simple and transparent. A fintech and crypto pioneer, he co-authored the Colored Coins whitepaper (2012) and founded GoodDollar, the world’s largest community-driven blockchain UBI project. A YPO member, Yoni has been named among Fintech 40 and Fintech 100 influencers. He holds a BSc and MSc in Computer Science. Founded in 2007, eToro is a global investment community empowering 40 million users across 75 countries to trade, invest, share, and learn. The platform offers traditional and innovative assets, including portfolios and CopyTrader™, and listed on Nasdaq ($ETOR) in May 2025.