Brieane Olson

Brieane Olson is the chief executive officer of Pacsun, a leading youth lifestyle retailer known for its innovative, purpose-driven approach. With nearly two decades at the company, Olson has driven transformative growth through bold merchandising, strategic partnerships, and a deep connection to Gen Z culture. Her leadership blends creativity, data, and technology to keep Pacsun at the forefront of youth-driven retail.

Before becoming CEO in 2023, Olson served as President and Co-CEO, redefining the brand through digital-first initiatives and high-impact collaborations with cultural figures including A$AP Rocky, Kendall and Kylie Jenner, and Jerry Lorenzo. She also spearheaded Pacsun’s international expansion into Selfridges London and has laid the groundwork for the brand’s upcoming Middle East presence, further establishing Pacsun as an emerging global style influencer. 

Olson’s purpose-driven approach extends to community impact. She led Pacsun’s $5 million investment in Inglewood schools and expanded the company’s Delivering Good program, empowering stores to support local communities.

She holds a BA in Mass Communications and Business from UC Berkeley and is a graduate and ambassador of Harvard Business School’s Advanced Management Program. Olson serves on the boards of Pinterest, Women in Retail Leadership, the National Retail Foundation CEO Council, Pacsun, and the Make-A-Wish Foundation. She lives in Southern California with her two children, Rousseau and Colette.