Africa’s creative economy is experiencing unprecedented growth, fueled by vibrant film industries like Nollywood, global music breakthroughs, digital innovation, fashion, and youth-driven cultural movements. But Africa’s creative economy is not just a cultural force. It is also one of the continent’s fastest-growing investment opportunities, estimated to reach $200B in creative sector exports by 2030. This session will explore how investors and creators can capture and build on this momentum. How are Africa’s creative sectors intersecting with commercial finance, technology, and global value chains? What models are unlocking investment across production, distribution, and IP ownership? And how can African creators gain greater access to international markets and capital while telling authentic stories that redefine global perceptions of the continent?