Cédric Gousseau is a co-founder of BetterBrain, a consumer brain health company focused on making cutting-edge dementia prevention science accessible to everyone. Previously, he was an Associate Partner at McKinsey where he was a leader in the virtual health practice and the McKinsey Health Institute, spending most of his time helping payors, providers, and health tech companies leverage technology to drive better patient outcomes. He also worked with Peter Attia in the development of his premium digital product, Early. Cédric discovered his family's genetic risk for Alzheimer's in 2017, which sparked a decade-long passion for applying cutting-edge science and technology to improve brain health. He is a credentialed actuary (ASA), which was his first foray into the mathematics of longevity.