How to Build a Brand
In our digital era of speed, immediacy, and attention deficits, brands must cut through a tremendous amount of clutter to succeed. Though they can be built fast and scaled quickly, they can crater just as rapidly. Entrepreneurs who have constructed major new brands tell their success stories, with tips for the business of life.
Moderator
Brian Sullivan, Anchor, CNBC
Speakers
Dmitry Balyasny, Managing Partner and Chief Investment Officer, Balyasny Asset Management
Janet Gurwitch, Operating Partner, Castanea Partners LLC; Founder and Former CEO, Laura Mercier Cosmetics and Skincare
Tommy Hilfiger, Fashion Designer and Founder, Hilfiger Corporation
Jamie Salter, Chairman and CEO, Authentic Brands Group