Mark Penn’s career spans 40 years in advertising, market research, public relations, polling and consulting. Currently, Penn is President and Managing Partner of The Stagwell Group, a private equity fund that invests in digital marketing services companies and CEO of MDC Partners. He has advised top world leaders, led companies, and is a best-selling author. His latest book, Microtrends Squared: The New Small Forces Driving the Big Disruptions Today, identifies and explains the next wave of trends reshaping the future of business, politics, and culture. For six years, Mark served as White House Pollster to President Bill Clinton and was a key adviser in his 1996 re-election. Penn later served as chief strategist to Hillary Clinton in her Senate campaigns and 2008 Presidential campaign, devising her successful NY “upstate strategy” and creating the “3 AM” ad in the 2008 primaries. While serving as Microsoft’s Executive Vice President and Chief Strategy Officer, he was responsible for working on core strategic issues across the company, blending data-analytics with creativity to help set the company on a new course.