Beth Ferreira, a partner of FirstMark, invests in a broad range of consumer companies, including next-generation commerce, consumer tech, and mobile startups. Prior to FirstMark, Beth was the Managing Partner of WME Ventures, the venture capital arm of WME IMG and led investments in Glossier, Daily Harvest, and Masterclass. Prior to this role, Beth was Chief Operating Officer at Fab and ran operations in the early days of Etsy. Beth also held positions at Flatiron Partners, BCG and UBS. Beth holds a BA from the University of Pennsylvania and an MBA from the Wharton School of Business.