The Globalization of Sports
Being successful and profitable in the multibillion-dollar sports industry, including the complex world of the Olympic Games, requires executives with not only bottom-line acumen, but the ability to manage exceptionally talented personalities, nurture lasting ties with fans, and implement innovative media strategies. How do these businesses keep their branding fresh and flexible? How are the revenue streams of these increasingly diverse organizations evolving? How have community service needs evolved over the past decade, and how will they change going forward?