The democratization of philanthropy--put your Twitter following to work. Technology and the digital world have broken through the traditional barriers to participation that existed at the high-priced rubber-chicken fundraising dinners and galas. Now everyone can take part--activating and engaging new audiences, educating a broader public and increasing impact. Add a celebrity experience, a highly produced video, and you've got a campaign. What are traditional marketers learning from the success of these online campaigns, and how can you employ these same skills at the grassroots level to make a difference? How do you measure activation and social impact? And with so many more options and ways to engage, are we increasing the amount of money raised by philanthropy? Join us for a high-impact, interactive discussion.

Moderator: Michelle Kydd Lee
Speakers: Stacey Boyd, Ryan Cummins, Adrian Grenier, Karina Kogan, Matt Pohlson