About 40 percent of businesses are women-owned, and women make more than 85 percent of consumer purchasing decisions. In this conversation between venture capitalists and entrepreneurs, we will delve into the business case for investing in women. VC leaders discuss why investing in women-owned businesses is critical, and they explain what they look for when evaluating a potential investment. Female entrepreneurs share their greatest triumphs and most notable mistakes, including tales and tips that any leader can learn from. When you advance women, you advance equality.