Olia’s professional career commenced on the Emerging Markets Equities desk at Merrill Lynch, immediately after graduating from the London School of Economics. Leaving investment banking behind in 2010 Olia went on to build a frozen yoghurt start up, Yoomoo. The business quickly grew to be the most recognisable UK frozen yoghurt brand with the largest number of retail outlets and was sold successfully at the end of 2014. In 2015 Olia joined an MBA programme at Imperial College, wrote the business plan for BXR London as her dissertation and went ahead with building the first high-end boxing gym brand in the world.