Aireen Omar is AirAsia Group’s President (AirAsia Digital). She is responsible for AirAsia’s digital strategy, promoting innovation throughout the group and encouraging collaboration across AirAsia’s businesses and markets. She oversees large, digital strategic group-wide initiatives to help transform AirAsia Group into a global, cloud and data-driven and platform company. At AirAsia Digital, Aireen is also pivotal in incubating and growing the digital and fintech businesses such as BigLife, BigPay, Teleport, Santan, RedBeat Academy and in transforming airasia.com into more than just an airline platform. She is also a non-executive director of Tune Protect Group Berhad.