Zack O'Malley Greenburg is senior editor of media & entertainment at Forbes and author of three books: 3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop's Multibillion-Dollar Rise (Little, Brown, 2018); Michael Jackson, Inc. (Atria, 2014); and the Jay-Z biography Empire State of Mind (Portfolio, 2011). His writing has also appeared in the New York Times, Washington Post, Billboard, Vibe, Sports Illustrated and McSweeney's; he's served as a source for BBC, NPR, MTV and 60 Minutes, and as a speaker at SXSW, CES, TEDx, Princeton and Harvard. He lives in New York with his wife and cats.