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Anastasia Soare

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Anastasia Soare

Founder and CEO, Anastasia Beverly Hills
Anastasia Soare

Beauty pioneer and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills -- one of the fastest-growing brands in the beauty industry. Soare immigrated to the US from Romania in 1989, leveraging a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1990, she introduced a new brow shaping technique to clients--later patented as the Golden Ratio Eyebrow Shaping Method--that has gone on to become a modern beauty essential. Soare has continued to push boundaries with the company's leading brow and color lines. Her capacity for driving growth through innovation and focus on customers has become a hallmark of her leadership. Soare's belief in beauty's transformational power extends to her lifelong work for women and children and the establishment of the Anastasia Brighter Horizon Foundation, which supports and advances the lives of young adults exiting the foster care system.