The Milken Institute organized a Financial Innovations Lab in Jerusalem in December 2009. It was focused on designing economic models to fund preservation and conservation while monetizing the economic value of archaeology, thus making both the archaeological process and the subsequent site management sustainable. Sponsored by The Goldhirsh Foundation in coordination with the Israel Antiquities Authority, the Nature and Parks Authority, and the Ministry of Finance, the Lab was attended by government officials, archaeologists, capital market experts, tourism officials, academics, public finance experts, entrepreneurs, and private investors. It focused on specific solutions to promote economic sustainability and job creation.