The asset management landscape is undergoing a profound transformation, driven by shifting market dynamics and evolving investor preferences. Alternative assets have surged in popularity as institutional and retail investors seek diversification beyond traditional equities and fixed income. At the same time, public market exposures remain at the heart of portfolios. Lines are increasingly blurring—perhaps nowhere more so than between public and private credit— meaning investors need to think about their allocations more holistically. As asset managers help clients navigate this evolving landscape, they must balance clients’ appetite for risk and return while responding to regulatory and macroeconomic pressures. From private markets to real assets, hedge funds, and private credit, how will alternative investments—and their intersection with public markets—continue to reshape the investment ecosystem, and what strategies will define the next phase of global finance?