The early days of motherhood are often painted with rosy hues, but in reality, they involve significant identity transformation and emotional challenges that persist far into the first year. Postpartum depression affects nearly one in five new mothers, often leading many to endure physical and emotional burdens for up to a year after childbirth. Consequently, roughly 43 percent of highly skilled women leave their careers either temporarily or permanently after giving birth, hampering economic productivity and labor markets. In response, brands are innovating and investing in postpartum care products and services to fill the void left by the inadequate resources within the US health care system. The pregnancy and motherhood market is valued at $35-40 billion in the US alone. This private session delves beyond the "baby blues," uncovering postpartum realities from physical recovery to mental health struggles and workforce impact. We'll hear from mothers, health-care professionals, advocates, and investors, who will address resource shortcomings, investment prospects, and strategies for enhancing maternal support during this pivotal period. Let's create a future where mothers are truly seen, heard, empowered, and invested in the way they should be.