Cathy Burns is CEO of the Produce Marketing Association (PMA), based in Newark, Delaware. She joined PMA in 2013 and is responsible for a number of strategic initiatives including those focused on increasing consumption of fresh fruits and vegetables and applying her expertise and insights to help PMA members more effectively engage and communicate with consumers. PMA is the leading trade association representing companies from every segment of the global produce and floral supply chain. Burns has more than 25 years of experience in the grocery industry. She previously served Food Lion as Chief Operating Officer, senior vice president of retail operations-north, and senior vice president of fresh merchandising, distribution, and quality assurance. She was named as one of the top 25 leaders in the produce and floral industries by The Packer in 2018. Burns holds bachelor's degrees in management and marketing from the University of Maine and completed coursework in strategic retail management at the College of William and Mary.