In an industry obsessed with records and statistics, the sports juggernaut continues to roll on. This year's Super Bowl set yet another TV record, with an average of more than 114 million viewers - the most watch event in American TV history. Meanwhile, the values of sports franchises continue their mercurial climb, with the NBA's Clippers - bought by Steve Ballmer last summer for $2 billion - the most recent example. The NFL continues as the industry's giant, but other sports, such as soccer, continue to gain fans - and lucrative TV deals. How are these deals valued? And how do sports executives determine what's going to draw fans and big dollars in the future? How much are analytics a part of their strategy? And what opportunities are being created by the growing power of women in the industry? This panel looks at this multi-billion-dollar industry and where it's headed.

Moderator: Peter Guber
Speakers: Laurence Baer, Dan Beckerman, Christine Driessen, Ed Snider, Joe Torre