The CMO as Agent of Change changed again - With their eyes upon every aspect of customer behavior, the burgeoning omnipresence of the Chief Marketing Office (CMO) signifies a changing atmosphere in all things customer experience. While the nuance of brand culture remains a top priority for CMO's, these experts will discuss how adapting corporate marketing strategies lies at the forefront of our increasingly digital world, explore the craft of marketing, and identify the skills necessary to maintain brand relevance in an ever-changing marketplace.
Moderator
David A. Steinberg
Co-Founder, Chairman, and CEO, Zeta Global
Guests
Bonin Bough
Co-Founder and Chief Strategic Officer, Group Black
Keli Callaghan
Head of Marketing, Algorand
Tina Davis
Interim Chief Marketing Officer, Citigroup
Stacy Greiner
Chief Marketing Officer, Dun & Bradstreet
Karin Timpone
Chief Marketing Officer, Major League Baseball