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Now live! Explore the program for the upcoming 2024 Global Conference, taking place May 5-8, 2024.

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May 4 at 10:00 am PDT | Driving Sustainable Growth: The CMO as Agent of Change

May 4 at 10:00 am PDT | Driving Sustainable Growth: The CMO as Agent of Change

The CMO as Agent of Change changed again - With their eyes upon every aspect of customer behavior, the burgeoning omnipresence of the Chief Marketing Office (CMO) signifies a changing atmosphere in all things customer experience. While the nuance of brand culture remains a top priority for CMO's, these experts will discuss how adapting corporate marketing strategies lies at the forefront of our increasingly digital world, explore the craft of marketing, and identify the skills necessary to maintain brand relevance in an ever-changing marketplace.

Moderator

David A. Steinberg
Co-Founder, Chairman, and CEO, Zeta Global

Guests

Bonin Bough
Co-Founder and Chief Strategic Officer, Group Black

Keli Callaghan
Head of Marketing, Algorand

Tina Davis
Interim Chief Marketing Officer, Citigroup

Stacy Greiner
Chief Marketing Officer, Dun & Bradstreet

Karin Timpone
Chief Marketing Officer, Major League Baseball