As many countries in the greater GCC region continue to loosen laws on foreign investment and ownership, the business landscape is becoming more crowded with international corporations. The local-partner or agent model, which was common in years past, is becoming increasingly competitive. Many international corporations now choose to go head-to-head with family-run, regional conglomerates by entering newly relaxed markets without regional partners. The next decade is likely to impose changes on family-run businesses in the region. These sophisticated conglomerates may be compelled to adjust their strategies, operations, and outlook according to new regulations and previously unmet challengers if they are to maintain their competitive edge.