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2024: What Matters Most in Marketing

2024 Global Conference

2024: What Matters Most in Marketing

Tuesday, May 7, 2024
08:30 AM - 09:30 AM PDT

How is marketing in 2024 different? Barbie, Taylor, and Beyonce dominated – Entertainment continues to be an important vehicle. The hottest year on record? Brands are expected to step it up for the Environment. And of course, it’s an Election year. Whether ensuring the accurate dissemination of news or encouraging voting, brands have a critical role to play. This panel will explore how brand loyalty, influencers and record spending and colliding, while marketers are still fighting to keep their narrative top-of-mind.

Michelle Stevenson
Executive Director, Marketing and Communications, Milken Institute
Kathy Baird
Chief Communications Officer, The Washington Post
Joe Gagliese
Co-Founder and Co-CEO, Viral Nation
Ella Kieran
Senior Vice President of Marketing, WPP Events
Kenny Mitchell
Global Chief Marketing Officer, LS&Co.
Raja Rajamannar
Chief Marketing and Communications Officer, Mastercard
Amy Tunick
Chief Marketing Officer, National CineMedia