According to a Barclays analysis, the Middle East is expected to be one of the fastest-growing markets for luxury retail in 2023, due to economic growth (and spending) and a boost from increasing tourism. With a younger demographic—approximately 50 percent of the population is under 25—this aspiring generation of relatively affluent millennial and Gen Z consumers clamor for luxury goods, but are equally invested in social good, sustainability, and ethical sourcing. This conversation will explore how philanthropists, creators, and catalyzers behind prestige brands give back to creating meaningful change in this vibrant region.