With uncertainty and division impacting everything from our financial markets and political spheres to natural world and religious beliefs, finding common ground in our shared cultural bonds can provide the basis of a productive path forward. From gaming to food, fashion to travel, and entertainment to sports these connections transcend borders and tribes. How can brands leverage their position within the cultural zeitgeist to establish the human connections necessary to address these challenges? What is the role of a brand in advancing solutions to global problems? How do fandom and cultural affinity translate into sales and market insights? How do you filter global values through local insights? And how does a brand determine whether to engage in authentic advocacy or, simply, to provide the space for consumers to determine their own engagement? 

Moderator

Michelle Stevenson

Executive Director, Marketing and Communications, Milken Institute

Speakers

Bing Chen

Founder and CEO, Gold House and AU Holdings

Vikas Garg

Founder and CEO, abillion

Jacqueline Alexis Thng

Partner, Prophet

Delbert Ty

Chief Marketing Officer, Coffee Meets Bagel