The power of brand identity is undeniable. The world’s most reputable brands must strike a delicate balance between constantly transforming to stay relevant to cultural shifts and consumer demographics and maintaining their identity to create a sense of belonging and brand loyalty. How do tenured brands define their legacy while holding true to both their current principal and long-standing principles? As purchasing power moves from one generation to the next, how are companies remaining nimble to their evolving consumer base? This executive panel will provide valuable insights from leaders of global brands that have managed to build communities, connect with customers, and stay relevant in an ever-changing industry landscape. 

Moderator

Jennifer Prosek

Founder and Managing Partner, Prosek Partners

Speakers

Tony Fernandes

CEO, Capital A

Aditi JaveriGokhale

Chief Strategy Officer, President of Retail Investments, Head of Institutional Investments, Northwestern Mutual

Ynon Kreiz

CEO, Mattel

Jamie Salter

CEO, Authentic Brands Group

Dirk Van de Put

Chairman and CEO, Mondelēz International, Inc.