Since the inception of marketing, experts have used human insight and intuition to reach their customers. The conversations and tools shaping the future are happening now. The rise of artificial intelligence and Web 3.0 will have massive impacts on the way products reach consumers in the coming century. Consumers' and creators' increasing agency and ownership leaves the door open for a restructuring in the balance of power between all players in the economy. From overarching growth strategies, AI and new communication tools to the daily realities of employment and company culture, new forces are shaping our world and effecting the way brands and people connect with each other. Transformation is happening faster than ever and marketers are meeting the moment.