Public health and disaster mitigation notably suffer from panic-neglect funding, where pressing needs take precedence over the prevention of greater, more remote problems. In many cases, prevention becomes difficult if not impossible. The COVID-19 pandemic has stressed many social systems including the need for mental health services. Awareness of the magnitude of the mental health burden throughout the pandemic has driven unprecedented donations to nonprofit organizations focused on mental health. However, although funding has increased for now, studies have consistently shown that mental health research and care are chronically underfunded. Panelists will explore ways to convert increased awareness into sustainable mental health funding. A critical point for discussion is how funders should identify priorities between the demand for immediate access and the need for more treatment and care options.