Creating a Personal Brand in the Digital Age

The digital age has expanded the need to embrace and channel personal branding. Modern technologies have revolutionized all business sectors, introducing drastic changes in communications, discovery, research, networking, and marketing. With access to a seemingly limitless database of instant search results on the web, branding novices may find it hard to control first impressions; it's all too easy to get lost behind the keyboard. The aim is to regulate the personal narrative and its effect on our unique brand. A leading concern in this effort is how to harness the power of social media to build our own brand. The first task is to find the right place to start this building process.