Obi Felten leads early stage projects at X, Alphabet’s moonshot factory - the team behind self-driving cars, delivery drones, energy storage using molten salt and internet from balloons. Previously she was Director of Consumer Marketing for Google EMEA. Before Google, Obi launched the ecommerce business of a major UK retailer, worked as a strategy consultant and led eToys.com's (unsuccessful) expansion to Germany during the first dotcom boom. Obi serves on the board of Springer Nature, a global academic and educational publisher, BfB Labs, a social tech startup designing digital interventions to improve youth mental health, the Wellcome Trust mental health priority area and on the interim board setting up the Healthy Brains Global Initiative. She is also a trustee of Shift, a charity tackling social problems through the power of design thinking and social ventures. Obi grew up in Berlin, has a BA in philosophy and psychology from Oxford University, and lives in California with her husband and young children.