Nola is Global Head of Culture, Engagement & Experiential Marketing at Twitter. She was previously Head of Executive Engagement where she built and launched the Partner Experience & Twitter for Executives programs. Nola has been integral in Twitter's efforts to bring its brand to life - not only with events and activations throughout the world, but also inside the walls of the company. She recently spearheaded Twitter's #HereWeAre programming and ran the first ever global #OneTeam conference. Prior to joining Twitter, Nola was Editor-in-Chief/VP of Content at Mode Media (formerly Glam Media) where she oversaw content creation and curation strategy. She created integrated marketing campaigns and scaled influencer programs for brands like Target, P&G, Unilever, American Express, Kohl's, Kimberly-Clark, Diageo, and Kellogg's. Weinstein, an expert in digital content strategy, content marketing, and scaled influencer activations, also advises a variety of brands and startups. She is a graduate of Emory University and the Columbia University Graduate School of Journalism. Follow her on Twitter @NolaBeth.