Since she first joined the cryptocurrency industry in 2015, Ms. Demirors has been actively managing and leading investment firms; supporting and advising founders building early stage companies; and leveraging her experience and network to accelerate the growth of the crypto asset class and the firms developing it. In her role at CoinShares, Ms. Demirors oversees strategy, and focuses on developing private funds and investment vehicles to provide institutional investors with thematic, risk-managed exposure to the emerging crypto asset ecosystem. In addition, she serves as the managing director of the firm's US operations. From 2015 until 2018, Ms. Demirors led the Development team at Digital Currency Group. Previously, Ms. Demirors was a strategy consultant in Deloitte's Oil & Gas practice. Ms. Demirors advocates for a number of industry initiatives via her participation in the World Economic Forum Blockchain Council. She hosts a weekly podcast that explores the intersection of finance, history, and technology, called "What Grinds my Gears," and the annual "Crypto Springs" conference in Palm Springs. Ms. Demirors holds a BA in Mathematical Economics from Rice University, and an MBA from the MIT Sloan School of Management.