As President and COO, Peter leads all day to day operations of Chobani, including supply and demand as well as legal, finance and IT. He also leads the Chobani Café and the Chobani Food Incubator. Peter also oversaw Chobani's first ever brand evolution, which was executed by the company's newly formed in-house Creative agency. In his time at Chobani, the brand has risen to become the #1 Greek yogurt brand and the second largest yogurt manufacturer in America, reaching record share and launching more new products then at any other time in its history. Peter's innovative approach to leadership and strategy has earned him significant recognition, including being named to PR Week's "Power List" and Path to Purchase Institute's Shopper Marketing Hall of Fame, and receiving PR Week's "Global Marketer of the Year Award," Consumer Goods Technology's "CMO of the Year Award," and The CMO Club's "CMO Marketing Innovation Award." Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham. He also served as Regional President of Europe/Middle East/Africa Momentum McCann World Group. He brings more than 20 years of global marketing experience to the company, with a record of shaping and growing some of the world's most iconic brands including MasterCard, Johnson & Johnson, Unilever, McDonald's, Microsoft and Coca-Cola.