Jennifer L. Bright, MPA, is Executive Director of the Innovation and Value Initiative (IVI), an independent, nonprofit research organization focused on improving patient-centered methods and practice in value assessment. Ms. Bright is also President of Momentum Health Strategies, a consultancy offering her expertise in health policy, advocacy and patient engagement, business strategy, and organizational development and leadership. Her prior experience includes executive leadership of the Society for Healthcare Epidemiology of America (SHEA), policy director at Mental Health America, as well as policy and research roles within state government relations firms. Ms. Bright is Board Chair-Elect of Mental Health America and an editor for the American Journal of Accountable Care. She resides in Alexandria, Virginia with her husband and three children, where she enjoys competitive rowing and serving as a city elections officer.