Ms Melissa Ow assumed the appointment of Chief Executive of the Singapore Tourism Board (STB) on 1 June 2023. Between 2020 and 2023, Melissa was the Executive Vice President for Customer Experience, Marketing & Investment Facilitation Group at the Economic Development Board (EDB). She played a key role in transforming the organisation’s B2B sales and marketing model and drove the global promotion of Singapore’s business brand and EDB’s marketing and communications in key markets such as Europe, US, China, and Japan. Through enhancing EDB’s customer engagement capabilities, she led her teams to raise new investments from foreign companies. Prior to her secondment to EDB, Melissa held several positions in STB with the last position as Deputy Chief Executive, where she led STB to put Singapore on the world map for hosting premier events and attracting major tourism investments. As Deputy Chief Executive, she headed the Experience Development Group and the Corporate Group and was responsible for ensuring that Singapore has a strong line-up of quality tourism products spanning events, dining, retail, and sports to entertainment, new tourism concepts development, and precinct development. Melissa also oversaw STB’s corporate functions such as legal, procurement and corporate administration, finance, and human resources. Melissa holds a Bachelor of Arts in Business Economics from the University of Leicester, UK, and a Master of Business Administration in International Management from the University of London.
