Li Lian is co-founder and Managing Director of Tetsuyu Healthcare, Singapore. She is responsible for strategic and corporate development, marketing and operations.Prior to founding Tetsuyu, Li Lian spent almost two decades in the consumer banking sector where she drove strategy, business development, brand and marketing as well as customer segment management. As Head of the Personal Banking segment at OCBC Bank, she was responsible for the customer value propositions of the clients in the consumer bank.Li Lian is passionate about developing and implementing strategies that solve the pain points of consumers and sees great possibilities to transform eldercare services for the ageing population across the world. She also sees an excellent opportunity for public, private and community sector partnerships to address some of the pressing issues relating to our rapidly ageing society.Li Lian and her team at Tetsuyu are pushing the boundaries on eldercare technologies with care management, AI wound management and other applications. The team was honoured with the HIMMS Asia Pacific Excellence in Start-up Innovation Award 2017, INNOVATION OF THE YEAR – TECHNOLOGY award at the 8th Eldercare Innovation Award 2020 and Grand Prize Winner for 2021 Healthy Aging Prize for Asian Innovation (HAPI).Li Lian holds a Bachelor of Accountancy from the National University of Singapore, a Bachelor of Law (Hons) from the University of London, an Advance Diploma in Wealth Management from the Wealth Management Institute and an Executive MBA from INSEAD.
