Patients: The New Economy of Healthcare
Despite the deeply personal nature of healthcare and healthcare product development, they have traditionally been business-to-business industries in which patients are beneficiaries but not really treated as customers. That is changing as individuals become more engaged as a result of technology and access to information, and as they pay an increasing share of the costs of care. Are we seeing a shift to a classic business-to-consumer model? How are companies and providers engaging with patients in a meaningful way and meeting their expectations? What are the implications for the quality and cost of care?
Moderator
Cynthia Grossman
Director, Science of Patient Input, FasterCures
Speakers
David Feinberg
President and CEO, Geisinger Health Systems
Jen Horonjeff
Founder and CEO, Savvy Cooperative
Freda Lewis-Hall
Executive Vice President and Chief Medical Officer, Pfizer Inc.
Michael Loeb
Founder and CEO, Loeb Enterprises
Jessica Mega
Chief Medical Officer, Verily