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Name
Patients: The New Economy of Healthcare

Patients: The New Economy of Healthcare

Despite the deeply personal nature of healthcare and healthcare product development, they have traditionally been business-to-business industries in which patients are beneficiaries but not really treated as customers. That is changing as individuals become more engaged as a result of technology and access to information, and as they pay an increasing share of the costs of care. Are we seeing a shift to a classic business-to-consumer model? How are companies and providers engaging with patients in a meaningful way and meeting their expectations? What are the implications for the quality and cost of care?

Moderator
Cynthia Grossman
Director, Science of Patient Input, FasterCures

Speakers
David Feinberg
President and CEO, Geisinger Health Systems

Jen Horonjeff
Founder and CEO, Savvy Cooperative

Freda Lewis-Hall
Executive Vice President and Chief Medical Officer, Pfizer Inc.

Michael Loeb
Founder and CEO, Loeb Enterprises

Jessica Mega
Chief Medical Officer, Verily

Published