Entertainment Leaders: Defining Your Brand in the Modern Media Landscape
Five hundred scripted T.V. series, 700 films, more IP than ever before, and countless platforms to watch it all. And that was just 2017. When competition is this fierce, what can a project do to stand out? Hear how top industry leaders are placing their bets and surviving the decline of traditional film and TV business models. How are they turning problems into profits? How should entertainment companies define their brands, capture and retain an audience, and harness talent? What is the value of a traditional studio library in this new media landscape? And who will be the heavyweights of streaming in one year? Three years? Five?