Playing the Long Game: The Future of Sports in Asia

Few things connect millions of people across geographies, time zones, and cultures quite like sports. The global sports market has been growing at a historic rate, led by a booming fan base across the Asia-Pacific region. What are the forces driving this growth? Will technology hinder or enhance the ability to engage fans and nurture lasting relationships? How has the power dynamics between athletes and team shifted over the years and what are the implications for branding, team loyalty, and viewership... 

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Hollywood is Finally Changing Its Script on Aging

When we think of industries projecting a positive image of older adults, it’s hard to imagine that entertainment would top the list. Isn’t this a business that defines youth culture and reinforces ageist stereotypes? Music gave us The Rolling Stones’ “Mother’s Little Helper” and its refrain, “what a drag it is getting old, “and The Who’s “My Generation,” with the lyrics, “I hope I die before I get old.” Movies portrayed Gloria Swanson’s tragically aging Norma Desmond ...

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REPORT

Strategies for Growing Pittsburgh’s Media Cluster

January 27, 2020

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Evening Reception | Media Influencers as Agents for Social Change

The world feels more divided than ever, yet there is still great potential for social and economic progress when we work together to achieve better lives and livelihoods for all. The leaders in this session have distinguished themselves as trailblazers in their respective fields: Media, entertainment, finance, philanthropy, and more. These influencers have set themselves apart by funding and creating issue-driven films, TV shows, and charitable initiatives that drive social impact, engage audiences, an... 

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