Social Impact Entertainment and Impact Campaigns

A story, well told, can change the world. Realizing the power of an effectively told story, more and more philanthropists are embracing storytelling and impact campaigns by supporting issue-oriented content, including documentaries, narrative films, books, and other media that align with their social impact goals. Known collectively as Social Impact Entertainment (SIE), this emerging tool affords significant leverage that can unlock game-changing outcomes at local, ...

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Playing the Long Game: The Future of Sports in Asia

Few things connect millions of people across geographies, time zones, and cultures quite like sports. The global sports market has been growing at a historic rate, led by a booming fan base across the Asia-Pacific region. What are the forces driving this growth? Will technology hinder or enhance the ability to engage fans and nurture lasting relationships? How has the power dynamics between athletes and team shifted over the years and what are the implications for branding, team loyalty, and viewership... 

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Hollywood is Finally Changing Its Script on Aging

When we think of industries projecting a positive image of older adults, it’s hard to imagine that entertainment would top the list. Isn’t this a business that defines youth culture and reinforces ageist stereotypes? Music gave us The Rolling Stones’ “Mother’s Little Helper” and its refrain, “what a drag it is getting old, “and The Who’s “My Generation,” with the lyrics, “I hope I die before I get old.” Movies portrayed Gloria Swanson’s tragically aging Norma Desmond ...

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REPORT

Strategies for Growing Pittsburgh’s Media Cluster

June 11, 2019

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