The Longevity Opportunity



The Longevity Opportunity

As the global population ages, new consumer opportunities and markets will emerge. Every company should have a strategy for tapping into the needs, wants, and buying power of older customers. Paul Irving writes about the potential of the Longevity Economy in this second article in the Harvard Business Review. Find the full article here.

This article first appeared in the Harvard Business Review on November 8, 2018.

Published May 27, 2019