A 2008 global United Nations survey concluded that "The interface between creativity, culture, economics and technology...has the potential to generate income, jobs and exports while at the same time promoting social inclusion, cultural diversity and human development." Art has proven to be a powerful force in the economy, especially as new industries join and develop creative fields, bringing digitalization, audience interactivity, and other technological and business advancements. Meanwhile, culture has also become recognized as a country's 'soft power,' with the ability to impress a beneficial image or message on the world. For instance: "Give peace a chance." Captains of the creative economy will share inside perspectives on the ways creative economies are taking advantage of these areas of influence and where there is room for development.