Since early 2020, COVID-19 has dominated headlines, wreaked havoc on our health and well-being—and forced us inside and in front of screens. The year 2020 cemented the global dominance of the streaming giants, with soaring subscriptions and profits for Netflix, Apple, Amazon, Facebook, and YouTube, while new competitors, including Disney, NBCUniversal, Viacom, and WarnerMedia, carved out market share. The average American now has access to over 100,000 hours worth of streaming content, while overall time spent streaming increased by 75% in 2020. The other seismic shift has been the major increase in video, music, and games consumed via over-the-top (OTT) and subscription video-on-demand (SVOD), a sector that is projected to grow at nearly 15 percent to over $75 billion by 2024. Where are these markets headed? Is there a saturation point in terms of fees and content?