As the baby-boom generation ages, it has become increasingly urgent to expand affordable housing and integrated long-term care options for our nation’s diverse older adult population. According to a National Investment Center for Seniors Housing and Care-funded study conducted by NORC at the U. of Chicago, more than half of middle-income Americans aged 75 or older will not have the financial resources to access the housing and care by 2029. Meeting the needs of this “Forgotten Middle”—an income group too wealthy to qualify for means-tested programs yet unable to afford private-pay senior living options—will require coordination from public and private sector stakeholders. Recognizing the challenges of promoting and incentivizing innovation across sectors, this session will feature industry leaders, providers, and policy experts to discuss scalable housing and care solutions for this growing segment of the population.