Africa's creative industries represent a significant and high-potential economic driver across the continent. The intersection of culture, market development, and investment creates unique opportunities for both financial returns and social impact. This session examines how strategic investments in Africa's music, film, and sports ecosystems generate jobs and sustainable revenue while addressing broader challenges including gaps in funding, infrastructure, training, and market access. Panelists will discuss recent transactions that have reshaped industry dynamics, innovative approaches emerging to bridge existing gaps and overcome structural barriers, and how Africa's creative industries might serve not only as socio-economic drivers, but as creators of a 'new African Narrative' that positions the continent as a global creative powerhouse.